Skateboarding?

According to Cyclingnews, the UCI is trying to get skateboarding added to the 2012 London Olympics.

I beg your pardon?

I like skateboarding and I wouldn't mind seeing it in the Olympics.

What I don't understand is why the UCI, the Union Cycliste Internationale, is involved. Shouldn't they be more interested in keeping cycling events from being removed (500m and Kilo TT) from the Olympics? Or maybe getting Cyclocross added to the Winter Olympics?

Cyclocross would fit well with a February Olympics. They could incorporate some snow into the track to accentuate the Winter motif.

The skateboarders should work on promoting skateboarding.
The cyclists should work on promoting cycling.
That would seem to make sense.
But the UCI has a history of not making much sense.